About us

The anti-vague search marketing company

Google Arsenal was built on one observation: local businesses do not fire agencies because the work failed. They fire agencies because nobody could tell them what the work was.

See how we package work
214 local businesses served 38 markets 3 sister companies in search, paid, and social
Chess knight beside a rising staircase of lime blocks
The method

Four rules we do not break

Most of what makes us different is not clever. It is discipline about things other agencies find inconvenient.

01

Every line has a number

4 posts. 8 pages. 50 citations. 100 keywords. If a deliverable cannot carry a quantity, we do not sell it. Vague scope is how agencies hide.

02

3-month terms only

Long enough for SEO to prove itself, short enough that we re-earn the business four times a year. Lock-ins are for agencies that expect to disappoint you.

03

Baseline before work

Day-one screenshots of rankings, traffic, and your geo-grid. Every report measures against them. No baseline means results are a story, not a fact.

04

Honest timelines

SEO takes 60 to 90 days to feel. Ads calibrate for 2 to 4 weeks. We say this before you sign, not after month one disappoints.

The tool stack

Enterprise data, local focus

We run the same competitive intelligence platforms the national agencies use, and most local shops skip because of cost. The difference shows up in your reports.

  • Semrush for keyword, content, and competitor gap data
  • BrightLocal for geo-grid rank tracking and citation management
  • Automated review campaigns across email, SMS, and QR
  • Live dashboards, white-labeled, readable by humans

What we do not have: a 40-person account management layer between you and the person doing the work. That is on purpose, and it is why our pricing looks the way it does.

Reporting dashboard with lime green charts
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Local businesses served
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Page-one rankings won
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Reviews generated for clients
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Average client rating out of 5
The family

One of three arsenals

Google Arsenal handles search. Our sister companies handle the rest, and the three share data when clients run more than one channel.

Google Arsenal

Search marketing: SEO, Google Ads, and the AI answers built on top of both. You are here.

Ads Arsenal

Paid media across every network that is not a search box. Performance advertising with the same itemized discipline.

CloutAI

Social content and creator systems. Where the short-form engine lives.